This is a project by Jeff Hodsdon.

Beginning in tech during Digg—web 2.0, when everything felt possible and a little chaotic— ended up building a camera and backstage at Dior, following Naomi Campbell around Doha, and witnessing Raf Simons at Calvin. Yet at the foundation, using tech to produce for people— caring enough to still write a HTTP/3 server in Rust to get connection ID migration across the networks our phone radios use in an app.

A product is a thing to view and use—it's software second. A photo or an app. The product comes first, never the builder. I value the individual. Never to say "one user affected"— a person. To care about tap placement in the thumb heat map. If it can be used running down the stairs of a subway station. Sense of self-evidence. Embedding 3D color LUT cubes into the binary to remove an additional disk read.

At some point the products I use stopped serving me. The "identify and fix problems"—endless loop of industry self-fulfillment. I don't assume something is broken for everyone else. Therefore, I started replacing them. Building the product anew. The apps on my phone are ones I built myself, things I open every day, tools shaped exactly around how I carry myself through my day. They subtract undesired effort. I often consider the inverse. The product is for myself first—selfish, maybe—but I don't think I'm that unusual.

"Socrates used to call popular beliefs 'the monsters under the bed'—only useful for frightening children with." [+]